Marketing & Communications RFPs
538 active opportunities across 46states · Updated daily
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About Marketing & Communications Government Procurement
Government marketing and communications procurement covers public outreach campaigns, creative services, media buying, website development, social media management, and public affairs support. Major campaigns include public health awareness (CDC/HHS), military recruiting (DOD), census outreach, and state tourism promotion.
Key Agencies
- • Department of Health and Human Services (HHS/CDC campaigns)
- • Department of Defense (military recruiting advertising)
- • Census Bureau (decennial outreach)
- • State tourism offices
- • State and local health departments (public health campaigns)
Tips for Vendors
- • Federal advertising and marketing contracts are often awarded through GSA Schedule 541 (Advertising and Integrated Marketing Solutions). Getting on this schedule is the fastest path to federal creative work.
- • Government creative work requires strict Section 508 accessibility compliance for all digital deliverables. Demonstrating accessibility expertise in your proposals is a competitive advantage.
- • Many agencies require plain language (Plain Writing Act of 2010) for all public-facing communications. Proposals should demonstrate experience with clear, accessible writing for diverse audiences.
Marketing & Communications RFPs by State
Texas
85 RFPs
California
76 RFPs
Federal
45 RFPs
Georgia
37 RFPs
Florida
30 RFPs
New Jersey
16 RFPs
New York
16 RFPs
Colorado
15 RFPs
Virginia
15 RFPs
Illinois
14 RFPs
Massachusetts
13 RFPs
North Carolina
10 RFPs
Oregon
9 RFPs
Washington
9 RFPs
Maryland
8 RFPs
Connecticut
8 RFPs
Delaware
8 RFPs
Arizona
7 RFPs
Hawaii
7 RFPs
Arkansas
7 RFPs
Louisiana
7 RFPs
Michigan
7 RFPs
New Mexico
7 RFPs
Mississippi
7 RFPs
Wisconsin
7 RFPs
Alaska
7 RFPs
Pennsylvania
6 RFPs
Washington DC
6 RFPs
Minnesota
5 RFPs
Ohio
5 RFPs
Missouri
4 RFPs
South Carolina
4 RFPs
North Dakota
4 RFPs
Tennessee
4 RFPs
Utah
3 RFPs
Rhode Island
3 RFPs
Iowa
3 RFPs
Nevada
2 RFPs
Indiana
2 RFPs
Alabama
2 RFPs
Montana
2 RFPs
Nebraska
2 RFPs
Kentucky
1 RFPs
Vermont
1 RFPs
West Virginia
1 RFPs
Oklahoma
1 RFPs
Marketing & Communications RFP FAQ
How do government agencies procure advertising and marketing services?
Federal agencies use GSA Schedule 541 (Advertising and Integrated Marketing Solutions), agency-specific IDIQ contracts, or standalone RFPs. State and local governments typically issue RFPs for advertising agencies of record (AOR), creative services, or campaign-specific work. DOD military recruiting advertising is one of the largest single government advertising programs.
What compliance requirements apply to government creative work?
All digital deliverables must meet Section 508 accessibility standards (WCAG 2.1 AA). Content must comply with the Plain Writing Act of 2010. Federal advertising must include proper disclaimers and cannot be used for propaganda (the anti-propaganda provisions). Media buying must follow competitive purchasing rules.
Are there small business set-asides for marketing contracts?
Yes. SBA 8(a), HUBZone, SDVOSB, and WOSB set-asides all apply to marketing and communications contracts. Many large agencies maintain small business subcontracting plans. State and local governments often have their own MBE/WBE goals for creative services work.
What past performance is valued in government marketing proposals?
Agencies value experience with public health campaigns, behavior change communication, multicultural/multilingual outreach, digital media campaigns with measurable ROI, and crisis communications. Demonstrated experience with government brand guidelines, clearance processes, and stakeholder review cycles is also highly valued.
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