Marketing & Communications RFPs
510 active opportunities across 48states · Updated daily
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About Marketing & Communications Government Procurement
Government marketing and communications procurement covers public outreach campaigns, creative services, media buying, website development, social media management, and public affairs support. Major campaigns include public health awareness (CDC/HHS), military recruiting (DOD), census outreach, and state tourism promotion.
Key Agencies
- • Department of Health and Human Services (HHS/CDC campaigns)
- • Department of Defense (military recruiting advertising)
- • Census Bureau (decennial outreach)
- • State tourism offices
- • State and local health departments (public health campaigns)
Tips for Vendors
- • Federal advertising and marketing contracts are often awarded through GSA Schedule 541 (Advertising and Integrated Marketing Solutions). Getting on this schedule is the fastest path to federal creative work.
- • Government creative work requires strict Section 508 accessibility compliance for all digital deliverables. Demonstrating accessibility expertise in your proposals is a competitive advantage.
- • Many agencies require plain language (Plain Writing Act of 2010) for all public-facing communications. Proposals should demonstrate experience with clear, accessible writing for diverse audiences.
Marketing & Communications RFPs by State
California
81 RFPs
Texas
52 RFPs
Florida
40 RFPs
New York
38 RFPs
Federal
19 RFPs
Michigan
17 RFPs
Minnesota
17 RFPs
Massachusetts
16 RFPs
Oregon
15 RFPs
Pennsylvania
15 RFPs
Maryland
13 RFPs
North Carolina
12 RFPs
Georgia
12 RFPs
Ohio
11 RFPs
Arizona
11 RFPs
New Jersey
11 RFPs
South Carolina
9 RFPs
Tennessee
9 RFPs
Washington
9 RFPs
Virginia
9 RFPs
Colorado
8 RFPs
Illinois
6 RFPs
Wisconsin
5 RFPs
Mississippi
5 RFPs
Washington DC
5 RFPs
Arkansas
5 RFPs
New Mexico
5 RFPs
Hawaii
4 RFPs
Louisiana
4 RFPs
Alaska
4 RFPs
Missouri
4 RFPs
Oklahoma
4 RFPs
Connecticut
4 RFPs
Alabama
3 RFPs
Delaware
2 RFPs
Montana
2 RFPs
Kentucky
2 RFPs
Rhode Island
2 RFPs
Nebraska
2 RFPs
Indiana
2 RFPs
Kansas
2 RFPs
Nevada
2 RFPs
Utah
2 RFPs
North Dakota
2 RFPs
Idaho
1 RFPs
Maine
1 RFPs
West Virginia
1 RFPs
Iowa
1 RFPs
Marketing & Communications RFP FAQ
How do government agencies procure advertising and marketing services?
Federal agencies use GSA Schedule 541 (Advertising and Integrated Marketing Solutions), agency-specific IDIQ contracts, or standalone RFPs. State and local governments typically issue RFPs for advertising agencies of record (AOR), creative services, or campaign-specific work. DOD military recruiting advertising is one of the largest single government advertising programs.
What compliance requirements apply to government creative work?
All digital deliverables must meet Section 508 accessibility standards (WCAG 2.1 AA). Content must comply with the Plain Writing Act of 2010. Federal advertising must include proper disclaimers and cannot be used for propaganda (the anti-propaganda provisions). Media buying must follow competitive purchasing rules.
Are there small business set-asides for marketing contracts?
Yes. SBA 8(a), HUBZone, SDVOSB, and WOSB set-asides all apply to marketing and communications contracts. Many large agencies maintain small business subcontracting plans. State and local governments often have their own MBE/WBE goals for creative services work.
What past performance is valued in government marketing proposals?
Agencies value experience with public health campaigns, behavior change communication, multicultural/multilingual outreach, digital media campaigns with measurable ROI, and crisis communications. Demonstrated experience with government brand guidelines, clearance processes, and stakeholder review cycles is also highly valued.
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