NAICS 541910Census 2022 taxonomy

Marketing Research and Public Opinion Polling

64 active federal contract vehicles awarded under NAICS 541910 — GWACs, BPAs, IDIQs, and FSS Schedules held by 57 vendors.

Active vehicles: 64
Total ceiling: $154M
Holders: 57
Agencies: 13

Commercial wage benchmark

BLS Quarterly Census of Employment and Wages — national private-sector average for NAICS 541910 (Marketing Research and Public Opinion Polling), Q1 2024.

bls.gov/cew ↗

Avg weekly wage

$2,334

commercial private sector

Annualized (52w)

$121.4K

YoY wage change

+2.0%

Workforce

72K

10,578 establishments

By ownership type

State government$2,352/wk· 5 employed
Local government$609/wk· 7 employed
Private$2,334/wk· 72,248 employed

Source: BLS Quarterly Census of Employment and Wages, US national aggregate. Wages reflect what employers in this NAICS industry pay across all occupations; compare to specific labor-category rates on the GSA Schedule for capture-team pricing.

Set-aside breakdown

Open / Full and Open50

Open / Full and Open9

Small Business4

8(a) Sole Source1

Top vendors with NAICS 541910 vehicles

Vendor	Vehicles
THE DISTRICT COMMUNICATIONS GROUP LLC	4
FORS MARSH GROUP LLC	4
HISPANISPACE LLC	3
IGNITED LLC	3
NOVAK BIRCH, INC	2
EUREKAFACTS LLC	2
RESEARCH TRIANGLE INSTITUTE	1
PORTER NOVELLI PUBLIC SERVICES INC.	1
NAXION INC	1

Top agencies awarding NAICS 541910

Agency	Vehicles
General Services Administration	46
Department of Health and Human Services	4
Department of State	3
Department of Labor	3
Department of the Treasury	3
Department of Agriculture	1
Department of Veterans Affairs	1
Department of Homeland Security	1
Department of Housing and Urban Development	1
Export-Import Bank of the United States	1

Active contract vehicles

Showing top 25 of 64 active vehicles by ceiling amount.

Type	Holder	Agency	Ceiling
Single-Award IDC	RESEARCH TRIANGLE INSTITUTE	Department of Health and Human Services	$60.0M
Other IDV	PORTER NOVELLI PUBLIC SERVICES INC.	Department of Agriculture	$49.0M
Single-Award IDC	NAXION INC	Department of the Treasury	$10.0M
BOA	COMMUNICATEHEALTH INC	General Services Administration	$0.0M

NAICS title from Census 2022 NAICS taxonomy. Vehicle data from USAspending.gov. Ceiling sums show partial coverage where source records publish award amounts.