NAICS 541910Census 2022 taxonomy

Marketing Research and Public Opinion Polling

66 active federal contract vehicles awarded under NAICS 541910: GWACs, BPAs, IDIQs, and FSS Schedules held by 344 vendors.

Active vehicles: 66
Total ceiling: $61M
Holders: 344
Agencies: 29

Commercial wage benchmark

BLS Quarterly Census of Employment and Wages: national private-sector average for NAICS 541910 (Marketing Research and Public Opinion Polling), Q1 2026.

bls.gov/cew ↗

Avg weekly wage

$2,611

commercial private sector

Annualized (52w)

$135.8K

YoY wage change

+1.6%

Workforce

61K

10,242 establishments

By ownership type

State government$2,426/wk· 7 employed
Local government$574/wk· 10 employed
Private$2,611/wk· 61,419 employed

Source: BLS Quarterly Census of Employment and Wages, US national aggregate. Wages reflect what employers in this NAICS industry pay across all occupations; compare to specific labor-category rates on the GSA Schedule for capture-team pricing.

Set-aside breakdown

Open / Full and Open29

Open / Full and Open21

Small Business11

8(a) Sole Source2

8(a) Set-Aside1

SDVOSB1

WOSB1

Top vendors with NAICS 541910 vehicles

Vendor	Vehicles
FORS MARSH GROUP LLC	5
HISPANISPACE LLC	3
ALAN S. NEWMAN ASSOCIATES, INC.	2
MAXFIELD STRATEGIC COMMUNICATIONS RESEARCH LLC	2
THE DISTRICT COMMUNICATIONS GROUP LLC	2
NOVAK BIRCH, INC	2
GALLUP, INC.	2
IGNITED LLC	2
NATIONAL OPINION RESEARCH CENTER	1

Top agencies awarding NAICS 541910

Agency	Vehicles
General Services Administration	21
Department of Health and Human Services	12
U.S. Agency for Global Media	8
Department of Defense	5
Department of Labor	4
Department of State	3
Department of the Treasury	3
Department of Agriculture	2
Department of Veterans Affairs	2
Consumer Product Safety Commission	2

Active contract vehicles

Showing top 25 of 66 active vehicles by ceiling amount.

Type	Holder	Agency	Ceiling
IDIQ	NATIONAL OPINION RESEARCH CENTER	Department of Health and Human Services	$0.0M
IDIQ	LPE STRATEGY LLC	Department of Labor	$0.0M
IDIQ	WINDWALKER GROUP LLC	Department of Defense	$0.0M
IDIQ	EXOVERA LLC	Department of State	$0.0M
FSS / GSA Schedule

NAICS title from Census 2022 NAICS taxonomy. Vehicle data from USAspending.gov. Ceiling sums show partial coverage where source records publish award amounts.