Marketing Research and Public Opinion Polling
59 active federal contract vehicles awarded under NAICS 541910 — GWACs, BPAs, IDIQs, and FSS Schedules held by 53 vendors.
- Active vehicles
- 59
- Total ceiling
- $109M
- Holders
- 53
- Agencies
- 9
of 64 ever awarded
partial coverage
distinct vendors
awarding agencies
Commercial wage benchmark
BLS Quarterly Census of Employment and Wages — national private-sector average for NAICS 541910 (Marketing Research and Public Opinion Polling), Q1 2024.
commercial private sector
10,578 establishments
By ownership type
- State government$2,352/wk· 5 employed
- Local government$609/wk· 7 employed
- Private$2,334/wk· 72,248 employed
Source: BLS Quarterly Census of Employment and Wages, US national aggregate. Wages reflect what employers in this NAICS industry pay across all occupations; compare to specific labor-category rates on the GSA Schedule for capture-team pricing.
Set-aside breakdown
Top vendors with NAICS 541910 vehicles
Top agencies awarding NAICS 541910
| Agency | Vehicles |
|---|---|
| General Services Administration | 46 |
| Department of Labor | 3 |
| Department of Health and Human Services | 3 |
| Department of State | 2 |
| Department of the Treasury | 2 |
| Department of Homeland Security | 1 |
| Export-Import Bank of the United States | 1 |
| Department of Agriculture | 1 |
Active contract vehicles
Showing top 25 of 59 active vehicles by ceiling amount.
| Type | Holder | Agency | Ceiling |
|---|---|---|---|
| Single-Award IDC | RESEARCH TRIANGLE INSTITUTE | Department of Health and Human Services | $60.0M |
| Other IDV | PORTER NOVELLI PUBLIC SERVICES INC. | Department of Agriculture | $49.0M |
| Other IDV | THE DISTRICT COMMUNICATIONS GROUP LLC | Department of Health and Human Services | $0.0M |
| Other IDV | THE DISTRICT COMMUNICATIONS GROUP LLC | Department of State | $0.0M |
| Other IDV | FORS MARSH GROUP LLC | Department of Labor | $0.0M |
| Other IDV | HISPANISPACE LLC | Department of Labor | $0.0M |
| Single-Award IDC | BGC ULISES BELTRAN Y ASOCS | Department of State | $0.0M |
| BOA | OUTREACH STRATEGISTS LLC | General Services Administration | $0.0M |
| BOA | PROMARK RESEARCH CORPORATION | General Services Administration | $0.0M |
| Other IDV | THE DISTRICT COMMUNICATIONS GROUP LLC | Department of the Treasury | $0.0M |
| Other IDV | EUREKAFACTS LLC | Department of the Treasury | $0.0M |
| Other IDV | IGNITED LLC | Export-Import Bank of the United States | $0.0M |
| BOA | GALLUP, INC. | General Services Administration | $0.0M |
| BOA | MEDICAL MINDS INC | General Services Administration | $0.0M |
| BOA | CURRANT FIELDING SOLUTIONS, LLC | General Services Administration | $0.0M |
| Single-Award IDC | HISPANISPACE LLC | Department of Labor | $0.0M |
| BOA | IGNITED LLC | General Services Administration | $0.0M |
| BOA | MAXFIELD STRATEGIC COMMUNICATIONS RESEARCH LLC | General Services Administration | $0.0M |
| Other IDV | IGNITED LLC | Department of Homeland Security | $0.0M |
| BOA | IPG DXTRA, INC. | General Services Administration | $0.0M |
| BOA | GREAT LAKES MARKETING ASSOCIATES INC | General Services Administration | $0.0M |
| BOA | COMMUNICATEHEALTH INC | General Services Administration | $0.0M |
| BOA | BIOCENTRIC, INC. | General Services Administration | $0.0M |
| BOA | IOSTUDIO LLC | General Services Administration | $0.0M |
| Other IDV | FORS MARSH GROUP LLC | Department of Health and Human Services | $0.0M |
NAICS title from Census 2022 NAICS taxonomy. Vehicle data from USAspending.gov. Ceiling sums show partial coverage where source records publish award amounts.