NAICS 541910Census 2022 taxonomy

Marketing Research and Public Opinion Polling

87 active federal contract vehicles awarded under NAICS 541910: GWACs, BPAs, IDIQs, and FSS Schedules held by 143 vendors.

Active vehicles: 87
Total ceiling: $4.8B
Holders: 143
Agencies: 27

Commercial wage benchmark

BLS Quarterly Census of Employment and Wages: national private-sector average for NAICS 541910 (Marketing Research and Public Opinion Polling), Q1 2026.

bls.gov/cew ↗

Avg weekly wage

$2,611

commercial private sector

Annualized (52w)

$135.8K

YoY wage change

+1.6%

Workforce

61K

10,242 establishments

By ownership type

State government$2,426/wk· 7 employed
Local government$574/wk· 10 employed
Private$2,611/wk· 61,419 employed

Source: BLS Quarterly Census of Employment and Wages, US national aggregate. Wages reflect what employers in this NAICS industry pay across all occupations; compare to specific labor-category rates on the GSA Schedule for capture-team pricing.

Set-aside breakdown

Open / Full and Open55

Open / Full and Open19

Small Business10

8(a) Sole Source1

SDVOSB1

WOSB1

Top vendors with NAICS 541910 vehicles

Vendor	Vehicles
FORS MARSH GROUP LLC	7
NOVAK BIRCH, INC	3
THE DISTRICT COMMUNICATIONS GROUP LLC	3
IGNITED LLC	3
HISPANISPACE LLC	3
NATIONAL OPINION RESEARCH CENTER	2
L&M POLICY RESEARCH, LLC	2
ALAN S. NEWMAN ASSOCIATES, INC.	2
GALLUP, INC.	2

Top agencies awarding NAICS 541910

Agency	Vehicles
General Services Administration	46
Department of Health and Human Services	10
U.S. Agency for Global Media	8
Department of Labor	3
Department of Defense	3
Department of the Treasury	3
Social Security Administration	3
Consumer Product Safety Commission	2
Department of State	2
Department of Veterans Affairs	2

Active contract vehicles

Showing top 25 of 87 active vehicles by ceiling amount.

Type	Holder	Agency	Ceiling
Single-Award IDC	NATIONAL OPINION RESEARCH CENTER	Department of Health and Human Services	$310.0M
Single-Award IDC	WESTAT, INC.	Department of Health and Human Services	$232.7M
Single-Award IDC	L&M POLICY RESEARCH, LLC	Department of Health and Human Services	$98.0M
Single-Award IDC	ALAN S. NEWMAN ASSOCIATES, INC.	Department of Health and Human Services	$98.0M

NAICS title from Census 2022 NAICS taxonomy. Vehicle data from USAspending.gov. Ceiling sums show partial coverage where source records publish award amounts.